One of the key objectives of social media marketing is to raise brand awareness, the extent to which customers and the general public are familiar with and recognize a particular brand. Enhancing brand awareness is important because of its impact on brand perception and consumer decision-making.
Recent trends show that businesses and marketers are prioritizing brand awareness, focusing more on their social media marketing efforts on cultivating brand recognition and recall than in previous years.
Another Content Marketing Institute survey revealed 89% of B2B marketers now believe improving brand awareness to be more important than efforts directed at increasing sales.
The growth of online shopping.The role of digital interaction in customer behavior.The growing influence and role of brand awareness in online consumer decision- makingThe use, convenience, and influence of social media.
Social media targeting methods used to build brand awareness
Digital marketing strategies may include the use of one or more online channels and techniques to increase brand awareness among consumers.
70% of marketers list increasing brand awareness as their number one goal for marketing on social media platforms. Facebook, Instagram, Twitter, and YouTube are listed as the top platforms currently used by social media marketing teams.
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